Royston First BID will continue for another five-year term following "overwhelming" support from the town's business community.

The landslide victory saw 87 per cent of participants in the ballot voting 'YES' for the BID's renewal.

Eligible businesses were able to vote on whether the BID should be renewed until November 30, with the result announced on Friday, December 1.

Royston First BID (Business Improvement District) was formed in 2009, and since then has had a pivotal role in fostering the town's business community.

Royston Crow: Mark Fitzpatrick of Curwens Solicitors showing support for Royston First BID's renewalMark Fitzpatrick of Curwens Solicitors showing support for Royston First BID's renewal (Image: Royston First BID)

Funded primarily by businesses in the town centre and industrial estate, the BID aims to raise the profile of Royston as a great retail, tourist and business destination - aiming to improve the experience for those who live, visit and work in the town.

BID manager Paul Brown said: "We are delighted and deeply grateful for the overwhelming support from our business community.

"The 87 per cent 'YES' vote reflects a shared commitment to the prosperity and vibrancy of Royston."

Initiatives started by Royston First include organising flagship events such as the annual Christmas lights switch-on and seasonal children's trails through the town, as well as enhancing communication within the business community through social media, emails and a dedicated WhatsApp group.

The BID's levy fund has helped enable schemes to impact the town, including the 'free after three' and free scratch card parking, which have been popular with businesses.

Reflecting on the challenges faced by the town in recent times, Mr Brown said: "The pandemic, the rise of online shopping, and the current cost-of-living crisis have presented unprecedented challenges.

"The BID has proven its agility in responding to these changes, and as we look ahead, we have exciting projects lined up."

Royston First BID's five-year business plan will guide the BID's activities for the next term, hoping to ensure "continued positive impacts" on the local business landscape.

The plan was developed in consultation with BID members, and aims to address business owners' priorities and challenges.

Included in the plans are smart radios, a Shopsafe App scheme and digital signage and summer decorations in the town centre.

More information about Royston First, including a copy of the five-year business plan, is available at

Current and upcoming BID activities include the #ShopRoyston Christmas competition, which encourages shoppers to support local businesses in the run up to Christmas for a chance to win prizes.

Children age 11 and under are invited to find the 12 characters hidden around town centre shops in the Christmas Nutcracker Trail.


Royston First described the BID ballot as "a crucial juncture" for the town's business community - with the 'YES' vote ensuring the continuation of ongoing projects.

The renewal has seen the support of independent businesses including Curwens Solicitors, the newly established Bow Books, Tres Belle jewellers and more.

Mr Brown added: "Without the BID, all the services provided will cease to exist.

"Now, Royston First BID will be able to commit to another five years working with businesses for a better Royston."