Summer's the time for a shake-up as Herts health chiefs back Disney drive to keep kids moving
PUBLISHED: 07:00 16 July 2015
Health chiefs are putting their weight behind a Disney-backed drive to inspire children across the county to get moving this summer.
The Change4Life campaign is promoting the 10 Minute Shake Up as part of a push to help children reach the minimum 60 minutes of physical activity they need every day in chunks of exercise inspired by Disney characters.
Youngsters can join one of four Disney teams, including characters made famous from blockbuster hits Frozen, Big Hero 6, Monsters and Toy Story.
There are games and activities to play as they try to help their team win by doing as many Shake Ups as they can.
And famous faces like Kaiser Chiefs front man and The Voice judge Ricky Wilson have been getting involved, too, filming workout videos with children to encourage others to sign up.
Herts County Council hopes that the success of Stevenage’s Beat The Street walking game, which has just completed its six week programme as the schools break up, will have given people a taste for energetic fun.
Councillor Terea Heritage, the lead member for public health at County Hall, said: “The benefits of regular physical activity on the health and wellbeing of our children cannot be underestimated.
“Sometimes it can be hard to find time to fit in the right amount of activity on a daily basis, but breaking this down into manageable 10 minute chunks is a really useful way to boost activity levels to keep children happy and healthy!
“Last week’s National Childhood Obesity Week was a timely reminder of the importance of ensuring that our children get the recommended 60 minutes a day of physical activity that they need to stay healthy.
“At the moment just 14 per cent of children in the East of England reach this target.”
More than a third of children in the UK are overweight, yet 79 per cent of parents with an overweight child do not recognise that they are, and of those that do, 41 per cent do not realise that it is a health risk. Furthermore, parents tend to overestimate how active their children are.
To find out more about the 10 minute Shake Up and receive a free 10 Minute Shake Up pack for your children, which includes a Disney-themed team wristband with timer, activity cards, a team poster, stickers and wild cards for kids to invent their own Shake Ups, simply Search Change4Life online.