Shoppers mob Royston to boost profits as part of Small Business Saturday

PUBLISHED: 12:14 08 December 2014 | UPDATED: 09:28 09 December 2014

Sir Oliver Heald gets spending at Cash Mob by Clive Porter

Sir Oliver Heald gets spending at Cash Mob by Clive Porter

Archant

An Italian deli was the chosen target of Royston shoppers at a cash mob event on Saturday.

Royston Cash Mob outside Avellino's cafe by Clive PorterRoyston Cash Mob outside Avellino's cafe by Clive Porter

Eager customers flocked to Avellino’s on High Street to spend their five pound notes as part of Small Business Saturday – a nationwide campaign to celebrate independent retailers.

The event attracted more than 25 customers – including East and North Herts MP Sir Oliver Heald – after seven-year-old Blake Matthews from Royston chose the deli from a shortlist of three.

Avellino’s manager Sabino Russo said he was delighted with the boost to his business.

He said: “We’re pleased to have people appreciating good food sourced directly from Italy. The local recognition is nice.”

Customers get ready to spend spend spend by Clive PorterCustomers get ready to spend spend spend by Clive Porter

The two runners-up were Mia Caro and Knibbs Meat Safe.

Chris Lee, who organised the cash mob for the fourth time, said: “It is good to see an even broader spectrum of new people becoming involved. The venture not only makes more of the local population aware of some of the wonderful independent stores in the town, but also enables feedback on customer’s feelings about the stores.

“I would personally like to thank all retailers, and cash mob members for making the effort to boost business in Royston town centre.”

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