Shoppers mob Royston to boost profits as part of Small Business Saturday

Sir Oliver Heald gets spending at Cash Mob by Clive Porter

Sir Oliver Heald gets spending at Cash Mob by Clive Porter - Credit: Archant

An Italian deli was the chosen target of Royston shoppers at a cash mob event on Saturday.

Royston Cash Mob outside Avellino's cafe by Clive Porter

Royston Cash Mob outside Avellino's cafe by Clive Porter - Credit: Archant

Eager customers flocked to Avellino’s on High Street to spend their five pound notes as part of Small Business Saturday – a nationwide campaign to celebrate independent retailers.

The event attracted more than 25 customers – including East and North Herts MP Sir Oliver Heald – after seven-year-old Blake Matthews from Royston chose the deli from a shortlist of three.

Avellino’s manager Sabino Russo said he was delighted with the boost to his business.

He said: “We’re pleased to have people appreciating good food sourced directly from Italy. The local recognition is nice.”

Customers get ready to spend spend spend by Clive Porter

Customers get ready to spend spend spend by Clive Porter - Credit: Archant


You may also want to watch:


The two runners-up were Mia Caro and Knibbs Meat Safe.

Chris Lee, who organised the cash mob for the fourth time, said: “It is good to see an even broader spectrum of new people becoming involved. The venture not only makes more of the local population aware of some of the wonderful independent stores in the town, but also enables feedback on customer’s feelings about the stores.

Most Read

“I would personally like to thank all retailers, and cash mob members for making the effort to boost business in Royston town centre.”

Become a Supporter

This newspaper has been a central part of community life for many years. Our industry faces testing times, which is why we're asking for your support. Every contribution will help us continue to produce local journalism that makes a measurable difference to our community.

Become a Supporter