Rudolf the Red-Nosed Reindeer sets a puzzling trail in Royston high street shops

Sally Williams from Retail Revival endorses young Oliver Harrop as part of the trail by Clive Porter (Image: Archant)

Children followed clues to find reindeer in the windows of shops in John Street, Angel Pavement, High Street and Market Hill.

Each reindeer found was converted into a Lego prize for the lucky winners.

The aim of the event was to increase footfall in the town centre while spreading a bit of Christmas cheer.

Rachel Morgan, whose seven-year-old daughter Sophie took part in the fun, said: “We’ve only recently moved back into Royston, and I find all of this absolutely great. It’s a wonderful family atmosphere, a good advert for the town.”

Briony Williams said: “This is an absolutely superb day, and really wonderful to see so many people shopping in Royston.