Rudolf the Red-Nosed Reindeer sets a puzzling trail in Royston high street shops

Crowds queue to meet Santa in his grotto by Clive Porter

Crowds queue to meet Santa in his grotto by Clive Porter - Credit: Archant

Rudolf the reindeer hijacked Royston town centre on Saturday with a Christmas trail.

Sally Williams from Retail Revival endorses young Oliver Harrop as part of the trail by Clive Porter

Sally Williams from Retail Revival endorses young Oliver Harrop as part of the trail by Clive Porter - Credit: Archant

Children followed clues to find reindeer in the windows of shops in John Street, Angel Pavement, High Street and Market Hill.

Each reindeer found was converted into a Lego prize for the lucky winners.

The aim of the event was to increase footfall in the town centre while spreading a bit of Christmas cheer.

Rachel Morgan, whose seven-year-old daughter Sophie took part in the fun, said: “We’ve only recently moved back into Royston, and I find all of this absolutely great. It’s a wonderful family atmosphere, a good advert for the town.”

Briony Williams said: “This is an absolutely superb day, and really wonderful to see so many people shopping in Royston.