Rosie Hospital staff post ‘brelfies’ for World Breastfeeding Week

World Breastfeeding Week starts today. Picture: Getty Images/iStockphoto

World Breastfeeding Week starts today. Picture: Getty Images/iStockphoto - Credit: Getty Images/iStockphoto

Staff at the Rosie Hospital in Cambridge are to harness the power of social media to highlight the importance of breastfeeding.

Staff at Rosie Hospital in Cambridge are to harness the power of social media to highlight the importance of breastfeeding.

A team of 16 midwives and maternity support workers will mark World Breastfeeding Week – which starts today – by posting ‘brelfies’, pictures of them breastfeeding when they had their own children.

The brelfies will be posted until Tuesday next week.

Infant feeding specialist midwife Lesley Bennett said: “I sent an email to my colleagues with the idea to mark this week by sharing photos of themselves breastfeeding on social media to raise awareness how breastfeeding meets all the nutritional needs of a baby. I was amazed by the response – my inbox went berserk!


You may also want to watch:


“Learning how to breastfeed takes time and requires support. The benefits of breastfeeding are huge and my colleagues in the Rosie were keen to raise awareness by showing how they too had their own stories and photos to share.”

See @rosiehospital and #WorldBreastFeedingWeek on Twitter.

Most Read

Become a Supporter

This newspaper has been a central part of community life for many years. Our industry faces testing times, which is why we're asking for your support. Every contribution will help us continue to produce local journalism that makes a measurable difference to our community.

Become a Supporter
Comments powered by Disqus