A fashion boutique pop-up shop has opened its doors in Angel Pavement in Royston.
The new retailer, Madisons & Co, is an online ladies fashion boutique, but owners will now have a shop front at the old Great Fit premises during the Christmas period.
Entrepreneur Kerry Oakman said: “We hope to offer the perfect cocktail of fresh new brands, a pinch of perfect gifts, a splash of inspiration from our personal stylist and a spritz of exceptional customer service.”
Earlier in the year, Royston First, the local Business Improvement District, invited responses from anybody interested in participating in a Royston pop-up shop.
Town manager Geraint Burnell said: “The idea of a pop-shop is to improve the town by filling an empty retail unit while at the same time giving a new retailer a chance to taste ‘life on the High Street’. Royston First acted as a facilitator for this.”
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