New campaign aims to tackle speeding drivers

PUBLISHED: 09:16 22 January 2009 | UPDATED: 15:58 11 May 2010

A NEW advertising campaign targeting speeding drivers has been launched. Streetlights Mean 30 has been launched by the Hertfordshire Safety Camera Partnership, and aims to improve compliance with 30mph speed limits. Cllr Stuart Pile, executive member for

A NEW advertising campaign targeting speeding drivers has been launched.

Streetlights Mean 30 has been launched by the Hertfordshire Safety Camera Partnership, and aims to improve compliance with 30mph speed limits.

Cllr Stuart Pile, executive member for highways, transport and rural affairs at Hertfordshire County Council, said: "There are many reasons why people exceed the speed limit in 30 mph zones - it may be a lapse in concentration, intentional disrespect for the law and road safety, or simply not knowing what the speed limit is on a particular road.

"Too many people remain unaware that the presence of streetlights can indicate that a 30 mph limit applies."

The campaign involves advertisements on buses and car park tickets, and is already underway in Crow country.

It has come about after motorists gave the Safety Partnership feedback showing that many are not aware that when they drive on a road with a regular system of streetlights, the speed limit is 30 mph unless there are signs indicating otherwise.

Cllr Pile added: "We're hoping that this campaign will help promote better understanding, improve compliance with the speed limit, and help keep our roads safe."

A speed limit table can be found online by logging on to the website: www.hertsdirect.org/safetycameras

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