Morrisons' supermarket in Royston extends opening hours to cater for changing shopping habits
PUBLISHED: 09:21 18 August 2014 | UPDATED: 09:21 18 August 2014
A Royston supermarket says it has extended its opening hours to cater for changing shopping habits.
Morrisons Royston, in Baldock Street, is now open until 9pm in the evening, an extension of one hour from its previous closing time of 8pm.
The chain made the decision after carrying out research which showed that nearly 20 per cent of shoppers now prefer to visit supermarkets early in the morning or late at night, citing reasons such as their working hours, childcare arrangements, and the fact that stores are quieter.
Tim Clark, general manager at Morrisons Royston, said: “Modern family life, more flexible working hours and busy schedules mean customers want us to be open for longer. The extension of our opening hours is one of many changes we are making – to make shopping trips easier at our stores.”