Meldreth designer is already a Rio winner with coat of arms emblazoned on Stella McCartney Olympic kit

PUBLISHED: 09:55 04 May 2016 | UPDATED: 12:34 04 May 2016

Quentin Peacock with the coat of arms which he designed for the new Olympic kit

Quentin Peacock with the coat of arms which he designed for the new Olympic kit


In terms of proud moments as a designer, there’s probably little that can top putting your own stamp on the Olympic kit for Team GB – but that’s the latest achievement for 38-year-old Quentin Peacock.

Quentin Peacock with the coat of arms which he designed for the new Olympic kit 

Quentin Peacock with the coat of arms which he designed for the new Olympic kit

Quentin, from Meldreth, runs his own graphics business, QxDesign, from offices in Tadlow and worked with the ancient College of Arms on the project.

Clive Cheesman, the Richmond Herald of Arms, was given the brief by sports equipment firm Adidas and the British Olympic Association to create a digital heraldic design that would appear on the new Team GB kit for this summer’s Rio Olympics.

Quentin said: “Clive put together a number of drawings that we then started to digitally illustrate, basing the original composition on some of the coats of arms held by various members of the Royal family.

“The use of lions was a must and is already on the logo for Team GB and the British Olympic Association.

Jessica Ennis-HillJessica Ennis-Hill

“The Olympic torch was another obvious choice but a lot more work went into the placement and style.

“For the coat of arms, we used the floral emblems that represent the four home nations with two roses, leeks, flax flowers and thistles.”

Quentin studied graphic design and illustration at Southampton Solent College in 1997, and has worked in various design roles for the last 17 years.

He’s studied many areas of design, such as illustration, graphic design, advertising, branding, web design and mobile app design.

Athlete Jodie WilliamsAthlete Jodie Williams

He added: “My passion has always been illustration and four years ago I started my own design company, where I have been tailoring my work towards digital illustration in its many forms.”

He first worked in the area of heraldry about seven years ago, and then spotted a gap in the market for a digital heraldic artist.

It was then that he made contact with Clive Cheesman and together they developed his style.

Since then Quentin has worked on projects with various institutions such as Cambridge colleges, Sandringham Estate and Peterborough Cathedral.

Cyclist Laura TrottCyclist Laura Trott

Speaking of his latest achievement, Quentin said: “It was a very proud moment to see our final design appearing on the kit – designed by Stella McCartney – and for the logo to be literally up in neon lights as a backdrop to the launch event.

“Athletes are great role models and to see them modelling the latest Team GB kit with our artwork all over it is a massive achievement.

“The design seems to be getting really good feedback from all of the media and so we couldn’t be happier.”

You can find out more about Quentin’s work online by visiting his website at

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