Ann Summers boss Jacqueline Gold chooses Crow country dance school for award

BUSINESS tycoon Jacqueline Gold has selected a dance school to receive an award in recognition of its novel corporate workshops.

Miss Gold, chief executive of Ann Summers and Knickerbox, chose DanceMatters and its principal, Naomi Wallen, to receive a #WOW award.

The awards celebrate inspirational women in business, and Miss Gold picked Miss Wallen as one of the winners after she was nominated by users of Twitter.

Miss Wallen runs the corporate workshops at the Bassingbourn and Littlington-based dance school. They are a way of bonding a team, and participants are encouraged to think through the skills they used to complete a group dance and then how they can apply those skills in the workplace.

“I’m delighted to have been given this award from Jacqueline Gold,” said Miss Wallen.

“It’s great to receive approval for my work from the corporate world. My workshops are all about encouraging people to work together effectively and share the skills that the team has between them. Dancing is a great way to make a team collaborate and reflect on how they can reach their objectives.”

DanceMatters also offers classes for children and adults. For more information visit