A campaign encouraging people to 'shop local' over Christmas has been hailed as a success.

From December 1 to 24, Royston First BID ran a 'Shop Royston at Christmas' campaign to give the town's independent shops and hospitality outlets a boost during the festive period.

Throughout the campaign, customers could win prizes by scanning a QR code on posters at participating businesses and completing some brief details.

There were two prizes up for grabs - one for the customer drawn at random from the entries, and one for the shop with the most entries.

A total of 536 customers took part, across 57 businesses - including shops and eateries.

Royston resident Emma Freeman was drawn at random as the competition winner, and collected a large hamper of treats donated by local businesses.


Paint-your-own pottery studio Glazed Creations was the business with the most entries, receiving 97 submissions.

The business was awarded free advertising space in The Listing Magazine, which is designed by Royston-based marketing agency C4B Media.

Kelly Liebenberg, owner of Glazed Creations, said: "The Shop Royston competition was a really nice way to thank shoppers and our customers for choosing to come to Royston in the run-up to Christmas."