New signage has been installed at Royston's industrial estate following complaints from businesses that drivers were getting confused and delivering to the wrong addresses.
In response, Royston First BID implemented a scheme to improve and modernise the street signage.
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The industrial estate is now divided into five coloured zones, with new lamp-post banners placed at key points which can be easily seen by delivery drivers, customers and visitors.
Royston First BID manager Paul Brown said: "Royston First BID encourages businesses to share their location in relation to the zones with their customers and suppliers, because the banners will now help drivers locate them more easily."
The signs were made possible through BID funding and collaboration with the businesses on the industrial estate.
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