The Royston Teddy Trail, which ran during the summer holidays, has named this year's winner, with more than 400 people taking part.
Organised by Royston First BID, the trail ran from July 21 to August 28 to engage families and businesses and encourage people to explore the town centre.
The Teddy Trail captured young adventurers as they embarked on a bear hunt throughout town, looking for 12 handcrafted bears made by local independent retailer No3, which were hidden in shop windows for children to find.
Participants were entered into a competition draw, for a chance to win one of the crocheted bears from the trail, a pottery painting session for one, and the chance to paint a teddy at Glazed Creations.
Three-year-old Lewis Emanuel, who has recently moved to the area with his family, was announced as the competition winner.
His mum Rebecca said: "Lewis really enjoyed finding all the teddies and loved that they all had the same names as other bears he knew.
"Also, as we are new to the area, it was a good opportunity for me to have a look around the town and discover shops and other local businesses that I’d not yet seen.
"Lewis was so pleased to hear that he had won such a fantastic prize. We look forward to coming to Glazed Creations to paint his bear. Thank you!"
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In addition to Lewis, 11 other participants were recognised as runners-up and were each awarded a trail bear.
A spokesperson for Royston First BID said the response to the trail was "overwhelming", with more than 400 entries.
Royston First BID's next trail is the Safari Trail in partnership with Glazed Creations, as part of their 10th birthday celebrations.
The Safari Trail is scheduled to begin on Friday, September 22, and runs until Sunday, October 1.
Children are invited to find the animals hidden around Royston town centre for a chance to win a £100 Glazed Creations voucher and one of the trail animals to take home.
For entry forms and details of how to take part, including terms and conditions, visit https://roystonfirst.com/Safari/.
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