Spend cash on action - not warnings
As the old adage goes, you can t put a price on safety. However I don t know if it s just me, but recently we seem to have been bombarded with advertising campaigns warning us of some hidden danger or another. You can barely turn on your television with
As the old adage goes, you can't put a price on safety.
However I don't know if it's just me, but recently we seem to have been bombarded with advertising campaigns warning us of some hidden danger or another.
You can barely turn on your television without being greeted by a man whose head is being burned off, or a dead child lying under a desk, or some other kind of image designed to shock us into good behaviour.
Of course the aforementioned adverts are both well intended, but with so many of them cluttering our screens do they really have any impact? For me the message is totally lost, thus rendering the campaigns pointless.
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This week has seen a glut of summer anti-drink driving campaigns going live in Crow Country. Hertfordshire and Cambridgeshire Police both have their own initiatives, while Hertfordshire County Council are getting in on the act as well by enlisting Father Christmas to remind motorists that drink driving is a problem all year round, not just during the festive season.
Again, I'm sure these campaigns are set up in good faith, but I struggle to believe they make a real difference. Most people aren't stupid, they know that drinking and driving, or texting and driving, or taking drugs then driving, are against the law, but a lot of people still do it, probably because they think the chances of being caught are fairly remote.
- 1 A505 campaigner on safety improvement progress and wrong-way driver near-miss
- 2 Kite Festival cancelled after lockdown extension
- 3 Grandmother runs Royston in Blue 5k solo to raise money for charity
- 4 Ex-footballers set for charity match to raise money for hospital cardiology department
- 5 What is happening in our area for Armed Forces Day?
- 6 Limes Communal Rooms to become Bassingbourn's village hall
- 7 Nurses to meet with unvaccinated social care workers to address concerns
- 8 Man jailed after attacking victim with glass bottle in hotel room
- 9 Uber-style app could mean doorstep bus pick up
- 10 Network Rail seeks green light for Cambridge South station
Perhaps the money poured into awareness campaigns would be better spent on more officers to enforce the law. That way, if people knew there was more chance of them being caught, they might think twice about their potentially dangerous actions.
I had a busy week last week getting ready for my wedding.
As anyone who has got married will probably confirm, they tend to be all-consuming events, and as such I'm a bit behind on the big events of the last seven days.
I missed the FA Cup and Champions League finals, and saw nothing of the finale of Britain's Got Talent, which seems to have captivated the nation.
In the case of the latter, I can't say I've lost too much sleep, as the appeal of this programme is somewhat lost on me. The idea of a talent show being judged by a celebrity as pointless as Amanda Holden seems quite flawed to begin with.
But moreover the so-called stars of the show, such as Susan Boyle or the winning act Diversity, don't seem to be that talented. My extensive YouTube-based research tells me Boyle has a nice voice, but so do a lot of other amateur singers up and down the country. She is obviously only in there because she looks a bit unusual, which kind of defeats the point of a talent contest in the first place.
Britain's Got Attention-Seeking Losers would be a more appropriate title for the show methinks!