Sandon photography firm finds international success

09:47 07 August 2013

Cityscape

Cityscape

Archant

A PHOTOGRAPHY firm has come top of the class after rapidly developing to become one of the largest school photographers in the United Arab Emirates.

Exports now account for just under a third of Sandon-based Pret-a-Portrait’s £2.5 million turnover. The studio family portrait and school photography firm is now achieving annual overseas sales of £700,000 since their first export order in 2008.

Starting with school photographs in England in 2005, Pret-a-Portrait’s fresh approach of studio-style pictures of each pupil and year group meant their business quickly expanded. It wasn’t long before the friend of sister of Director, Adam Berry, who lives in Dubai, persuaded a local school of expat children to give them a try.

Adam, who co-founded the firm in 2003 with friend Nick Kerr, said: “The work picked up more quickly and was more profitable in Dubai than in the UK. Our team of 40 photographers were delighted. From a standard job as a twice a year school photographer to international postings in warmer climes, it was great.”

The firm has now found fame across Dubai after creating a photograph which featured local schoolchildren representing the Dubai cityscape, imitating the shadow puppet style of Britain’s Got Talent winner Attraction. The 5ft by 2ft printed version made nearly £5,000 in an auction for charity.

“I’d say to any firm that hasn’t explored overseas markets yet, keep your eyes open for an opportunity and provide the best quality work.”

0 comments

More news stories

The cast during the first read through of Abigail's Party.

The Royston CADS cast have started rehearsing in earnest for their up and coming production of Abigail’s Party.

Yesterday, 08:32
The walk was arranged to raise money for Romanian dog rescue charity Barking Mad.

More than £500 was raised when dog walkers took part in a charity stroll from Royston Heath to the Fox and Duck in Therfield and back.

Saturday, May 28, 2016
Museum assistant Jenny Benton.

There’s plenty of half-term fun lined up at Royston Museum next week for youngsters.

Friday, May 27, 2016
Linda Turner.

Hertfordshire’s biggest networking event is set to return to Royston next weekend.

”North

Most read stories

HOT JOBS

Show Job Lists

Digital Edition

Image
Read the Royston Crow e-edition E-edition

Newsletter Sign Up