Rosie Hospital staff post ‘brelfies’ for World Breastfeeding Week

PUBLISHED: 08:25 01 August 2018 | UPDATED: 08:35 01 August 2018

World Breastfeeding Week starts today. Picture: Getty Images/iStockphoto

World Breastfeeding Week starts today. Picture: Getty Images/iStockphoto


Staff at the Rosie Hospital in Cambridge are to harness the power of social media to highlight the importance of breastfeeding.

Staff at Rosie Hospital in Cambridge are to harness the power of social media to highlight the importance of breastfeeding.

A team of 16 midwives and maternity support workers will mark World Breastfeeding Week – which starts today – by posting ‘brelfies’, pictures of them breastfeeding when they had their own children.

The brelfies will be posted until Tuesday next week.

Infant feeding specialist midwife Lesley Bennett said: “I sent an email to my colleagues with the idea to mark this week by sharing photos of themselves breastfeeding on social media to raise awareness how breastfeeding meets all the nutritional needs of a baby. I was amazed by the response – my inbox went berserk!

“Learning how to breastfeed takes time and requires support. The benefits of breastfeeding are huge and my colleagues in the Rosie were keen to raise awareness by showing how they too had their own stories and photos to share.”

See @rosiehospital and #WorldBreastFeedingWeek on Twitter.


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