EXCLUSIVE: Hitchin Priory to host Rhythms of the World 2014

07:01 13 March 2014

The team from Rhythms of the World in the ground of Hitchin Priory for the launch of the festival

The team from Rhythms of the World in the ground of Hitchin Priory for the launch of the festival

Archant

Organisers of Rhythms of the World (ROTW) have exclusively announced in the Comet today (Thursday) that the festival of world music will return to Hitchin this summer.

Promotional ROTW events and key dates

March 22: Launch of the ROTW website - www.rotw.org.uk

March 22: In Hitchin Market Place, 10am – 4pm, a volunteer recruitment event, family activities, bands playing will be Music and Spies, Roxy Searle and The Twirling Canes

March 22: Club 85, Turner Brothers, My Pet Junkie, Hallouminati, doors open at 7.45pm, tickets £5 in adv or £6 on the door

August 2 and 3: ROTW 2014

The Comet revealed last month that discussions were ongoing, and now event organisers for ROTW have confirmed that the annual festival will make its comeback on August 2-3 in the grounds of Hitchin Priory.

After a record-breaking turnout in 2012, the two-day event did not go ahead at the venue in 2013 due to the impact of the previous year’s wet and muddy conditions. It had to be cancelled as an alternative site was not found.

While hunting for potential new venues, a change in ownership at Hitchin Priory encouraged the festival’s committee to return to the 19 acres of parkland that sits behind the Priory, in the heart of the town.

Festival executives met with the new owners of the Hitchin Priory in Tilehouse Street this week to officially launch the partnership and reveal details for ROTW 2014, which is being backed by the Comet.

“We are over the moon that we will be holding a festival in 2014, and even more so that it will return to its home at Hitchin Priory,” said Amy Hopkins, chairman of the festival.

“The last 18 months have been hard work and there were times we weren’t sure whether we would make a comeback, but the support from the local community, the local shops and bars, and of course from the new owners, manager Thierry Viatge and all the staff at Hitchin Priory, has been overwhelming.

“After confirming the finer details, the festival committee put into action a guerrilla campaign around town this week with T-shirts, beer mats, and window art encouraging people to ‘save the date’.

“This was combined with an online social media campaign, with the associated hashtag #thecrocthatrocks. This activity started tongues wagging, with a palpable anticipated excitement about the festival’s return, which we are now delighted to confirm for this August.”

While the annual event has traditionally been held in July, existing wedding bookings and other events at Hitchin Priory have required the festival dates to change to the first weekend in August.

Speaking of the new partnership, Graham Cantillion, adviser to the Chartridge board which owns Hitchin Priory, said: “We hope this is the start of a new beginning for ROTW. We have new owners and we are very much looking forward to being a part of the Hitchin community and welcoming people and the ROTW team back.”

4 comments

  • This is fantastic news for the community and for myself and my wonderful team of medics who have been involved with ROTW since 2005. I am looking forward to seeming new and old friends once again, and keeping the visitors safe with the knowledge that there is a professional medical team on hand 24 hours over that weekend, I myself will be in attendance from the Monday prior to the festival

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    Gavin Hewson

    Thursday, March 13, 2014

  • Amazing news. Will done to all involved for getting the festival back at the Priory. It's kind of incredible that we have such a professionally run, family friendly, safe fun and top quality festival right on our door step. Thank you to everyone who works tirelessly all year and for no financial gain in order to make it happen. toquetambor.com

    Report this comment

    jpcourtney

    Thursday, March 13, 2014

  • Looking forward to see you Gavin!

    Report this comment

    thierry.viatge

    Thursday, March 13, 2014

  • We are genuinely delighted to have ROTW back on our grounds and are looking for a great (and dry...) weekend!

    Report this comment

    thierry.viatge

    Thursday, March 13, 2014

The views expressed in the above comments do not necessarily reflect the views of this site

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