Dobbies Garden Centre in Royston is partnering with BBC Radio 2 as part of the 'Let It Grow' initiative - with 1,000 packets of free seeds to be handed out to customers.
Seeds will be given out at the Royston store's customer service desk until Sunday, May 28 - on a first-come, first-served basis.
'Let It Grow' aims to inspire new gardeners of all ages to discover the joy of planting and growing, turning grey spaces into wild and colourful places to help support British wildlife.
The initiative will educate customers on sustainable gardening methods and champion pollinator-friendly seeds.
Customers can pick up a packet of either calendula, borage or nasturtium seeds at the store, to be sown this spring.
Marcus Eyles, Dobbies' horticultural director, said: "We’re delighted to be supporting this fantastic initiative by the BBC.
"Spring is a great time of year to get gardening and we’re excited to see the nation’s gardens bloom and the wildlife flourish with our free seeds."
Marcus also shared his top tips for sowing the seeds.
He said: "Calendula, borage and nasturtium are fuss-free plants that are easy to sow and care for and great for injecting some colour to your garden.
"As we approach the warmer months and the sun heats the ground, it couldn’t be a better time to sow these seeds.
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"At Dobbies, we recommend sowing your seeds inside, under a cover or in a greenhouse to maximise the success of germination.
"Once the seeds have grown to be bushy young plants, and the frosts have finished, then they are ready to be planted into your outdoor pots or borders."
Dobbies is hosting two free, interactive workshops this Easter to show customers how to create a bee-friendly garden.
The first Grow How workshop is at 10.30am on Saturday, April 1. The garden centre's horticultural experts will outline the benefits of supporting garden wildlife and the best plants to attract pollinators.
Dobbies' Little Seedlings Club will take place at 10.15am on Sunday, April 2, for children aged four to 10, with interactive, bee-related activities.
To book go to https://www.dobbies.com/events.
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